Stella McCartney for ADIDAS
We teamed up with the fashion designer and the sportswear company to produce some very special #mygirls necklaces. The #mygirls campaign, designed to celebrate women and their passion for sports, saw our promotional necklaces generating buzz on social channels around the world. Lucky recipients showed their support by wearing their new jewellery and sharing pictures on social media using the dedicated campaign hashtag. The global campaign was originally launched in 2011 to coincide with International Women’s Day. Fast forward and we’re proud to have created innovative bespoke products for Adidas & Stella McCartney.