Case Study: THEATRE ROYAL Custom Merchandise

About This Project

Client brief: Our client wanted a range of merchandise to accompany touring theatre shows across the UK to be sold at performances. We created a range of merchndise for the shows Erth’s Dinosaur Zoo and The Railway Children. Some of the products had specific requirements, for example the whistle for The Railway Children. The product had to be a replica of a whistle used in the theatre production and also be presented in bespoke packaging.  

About the client: Theatre Royal – Newcastle upon Tyne are a progressive theatre with multiple productions requiring different degrees of merchandise as well as functional signage, seat covers and branded masks. 

Product sourcing: UK, China

Quality control: Tight CE regulated and labelling for the toys to ensure that they were safe for UK and EU distribution by an independent 3rd party

Distribution: Sea import of whistles plus multiple deliveries across the UK to venues in advance of shows distributed from our warehouse. 

Other products in the portfolio:

Erth’s Dinosaur Zoo – Colour and learn books, door hangers, keyrings, badges, plushies, show programmes, dinosaur toy grabbers, mugs. 

The Railway Children – Mugs, flag wavers, keyrings, hats, bags, toys, posters, t-shirts.

About This Project

Bespoke branded show merchandise

At Wurlin, we love the diversity that comes with working on bespoke show merchandise for different theatre productions and art exhibitions. Just take a look at some of the pieces we produced for Erth’s Dinosaur Petting Zoo… everything from colouring books to cuddly toys!

Erth’s Dinosaur Zoo show merchandise

To support this spectacular dinosaur themed show for children, Wurlin created a roar-some selection of souvenir merchandise. Included in the range (safety checked against EU standards) were –

Cute and cuddly dinosaurs – suitably soft and colourful, toys designed for children of all ages

The ever popular dinosaur ‘grabber’ toys in two different sizes and featuring a variety of species including T-Rex and Triceratops amongst other popular choices

Children’s activity books packed with dinosaur themed games of universal appeal, with educational facts appearing alongside colouring pages, etc.

Bespoke badges on cardboard header card

Printed t-shirts

Dino mugs

Souvenir magnets


How can we help you?

If you’re stuck for ideas you can count on us to come up with some for you! Get in touch with details of your venue / event, we’ll be happy to make some suggestions. One of our latest projects involved making flags, whistles and hats for The Railway Children showing in London’s West End.