Case Study: U+I Total Company Rebrand


Client brief: Range of branded merchandise for a company rebrand. We needed to work closely with the client to ensure that the products were exactly as they envisioned to fit their requirements for the new company launch. 

About the client: U+I are a development company focused on the regeneration of areas. Their aim is to create beautiful spaces where people can work, live and socialise. Specialising in restoring and improving the overlooked and underestimated, U+I are able to create places that are good for people and society. 

Product sourcing: UK, China

Quality control: Independent third-party audit in the UK

Fit for purpose testing: By the client

Distribution: Items were distributed throughout the UK at events for the client.  This was a combination of sending out individual items, and pre-made SWAG Packs for the events. 

Other products in the portfolio: Bespoke, personalised workwear, pre-loaded USBs, lanyards, notebooks, bottles, umbrellas.

About This Project

Total Rebrand of company

Branded USB keys in bespoke packaging

When the property regeneration company U&I rebranded, Wurlin was commissioned to produce a range of printed promotional items – including branded USB keys with bespoke packaging.

To complement the company’s simple yet striking black and white logo, we created these USBs and boxes in two colourways: white with black printing, and black with white printing. Two different sized boxes were made to accommodate two different sized USB keys.

Each of the bespoke branded USBs was pre-loaded with read-only data and capacity for storage and packed with foam to provide extra protection. That left just enough room to include a double-sided printed card insert in the printed box as well.

Paper, plastic, fabric & metal merchandise

In addition to the USB keys, we were asked to provide a wide range of other products that could be distributed alongside them inside a branded U&I cotton tote bag.

Amongst the range of paper, plastic, fabric and metal merchandise were:

Branded smart phone cases (in two sizes)

Branded vinyl stickers

Branded chocolate bars (both milk and dark)

Branded spoons

Branded napkins (printed paper and fabric embroidered)

If we can provide you with customised USB keys – with or without branded packaging – or any other product for promotional purposes, then drop us a line. We’d be only too happy to help!