Client brief: portfolio of branded products to be sent to emergency services to raise brand awareness.
About the client: What3words is a location-based application that doesn’t require postcodes and points to a very specific location. Developers divided the world into 57 trillion squares and assigned three-word addresses to assist with more accurate exact locations.
Product sourcing: UK, China
Quality control: independent third-party audit
Fit for purpose testing: by the client
Distribution: pick and pack service enlisted to ensure packs of personalised products were distributed to multiple locations and recipients. All postal packs were personalised.
Other products in the portfolio: personalised water bottle, branded mug, embroidered keyring, customised pencils and stickers.