Case Study: DERWENT LONDON Printed Umbrellas
About This Project
Client brief: Custom luxury umbrella for a new development in London. The client wanted and eye catching umbrella for the property based in Fitzrovia, 80 Charlotte Street.
About the client: Derwent London have always been design-led with an investment portfolio boasting 5.4 million sq ft worth £5.4 billion. Derwent is one of London’s most innovative property regenerators, creating appealing designs that attract a range of different tenants, mainly from the creative industry.
Product sourcing: China
Quality control: In house audit
Fit for purpose testing: By the client
Distribution: All stock was delivered to one UK address
Other products in the portfolio: Umbrellas and bags for other new developments
Eye catching and in keeping
The client’s brief required an umbrella that was at once eye catching and in keeping with the very chic and modern brand attached to it.
One of the most interesting features about it is the double canopy. This effectively allowed for a Pantone matched exterior canopy to be combined with a striking geometric print on the inside.
Maximum creativity within manufacturing constraints
The overall design was developed by a leading London design agency on behalf of the property development company.
Wurlin worked closely with designers to allow for maximum creativity within manufacturing constraints.
In addition to the stunning geometric design, which really packs a punch though it blends only three colours, we incorporated a soft silicon umbrella grip and automatic opening functionality.
If you’d like to find out how we can help your brand stand out from the crowd with a bespoke branded umbrella, get in touch to discuss options and request a quote now.