Client brief: Create a gift at purchase to tie in with the brand’s ideas of a bright and fun aesthetic (skipping rope). The client also wanted us to create branded packaging and POS aids for use in retail shops, display and presentation solutions and a SWAG Pack that was to be sent to influencers internationally.
About the client: Adidas by Stella McCartney combines the experience and iconic style of a leading sports brand, with the flair and creativity of a well renowned fashion designer. The sportswear that was created in this range, is top of the range, featuring cutting-edge designs and technical features.
Product sourcing: China
Quality control: Independent third-party audit
Fit for purpose testing: By the client
Distribution: SWAG Packs were personalised and assembled by hand and then individually distributed globally to the recipients. Gift at purchase distributed to stores as per the client’s requirements
Other products in the portfolio: POS for trainers in store in the form of a foam cube, USB stick, perfume, Perspex display box, necklace
Neon green Pantone matched PMS802C – foam handles printed with the Stella Sport / ADIDAS logo in stand-out white.
Red and pink Pantone matched PMS 812C woven rope.
Once the final product was approved, each of the skipping ropes got packed into individual containers – bespoke packaging in a contemporary and complementary style also Pantone matched.
We created a Perspex plastic tube printed with the Stella Sport / ADIDAS logo on the front and the all-important campaign hashtag and Twitter handle on the other side
Neon pink and green caps – Pantone matched PMS 802C and PMS 812C.
The promotional skipping ropes eventually found their way all over the world and we’re thrilled to be working on a very exciting (and top secret!) new project for the same client.
If you want an unusual bespoke product made for promotional purposes, then put us to the test. Call us to discuss it further or simply send us an outline.