Case Study: WARP RECORDS Bespoke Umbrella

About This Project

Client brief: Create a visually outstanding graphic on a luxury umbrella for artist Aphex Twin. 

About the client: WARP Records has been pushing their position as one of the most creative independent record labels in the world. Aphex Twin is an influential electronic DJ and has built success internationally thanks to his multi-faceted music and bold visuals.  

Product sourcing: China

Quality control: Independent third-party audit

Fit for purpose testing: By the client

Distribution: Sent globally to multiple destinations

Customisation on umbrella: logo printdigital print on inside of umbrella and personalised engraved handle ring. Warp Records commissioned us to make their promotional umbrella for Aphex Twin. The Aphex Twin umbrella is as dramatic as the musician’s work. This great promotional umbrella for the musician who is well known for his influential and idiosyncratic work in ambient techno and dance music is a great example of our digital print that takes detailed artwork and interprets it so well onto the premium quality pongee we use on our umbrellas. Aphex Twin’s self image which is distorted and creepy is a signature look for the musician and has been recreated on this promotional wood walker umbrella and printed on the inside of the umbrella. The external umbrella canopy is white with a black graphic over the 8 panels and matched at the seams. Also included in the branding is an engraved metal handle ring with the same logo that appears on the printed panels.