Stella McCartney Experiential Marketing
Point of sale display and presentation solution plus a branded merchandise collection to be personalised and posted to international influencers for the launch of a new product range.
Adidas x Stella McCartney combines the experience and iconic style of a leading sports brand, with the flair and creativity of a well-renowned fashion designer. The sportswear that was created is top of the range, featuring cutting-edge designs and technical features.
Adidas x Stella McCartney
UK, China
Independent third-party audit during manufacture and at packaging point, prior to dispatch.
Personalised marketing communication piece was assembled by hand and then individually distributed globally to the recipients. Point of sale piece was distributed to global stores.
Point of sale piece for displaying trainers in store, experiential marketing piece included Perspex display box with bespoke skipping rope inside, presentation box shaped to match the product inside with USB.
- Pantone matched neon green foam handles printed with the Stella Sport / Adidas logo in stand-out white.
- Red and pink Pantone matched woven rope.
- Customised packaging also Pantone matched.
- Custom-made Perspex tube printed with the Stella Sport / Adidas logo.
- Bespoke metal plated necklace with campaign Instagram handle as pendant.
Adidas x Stella McCartney Promotional Merchandise
“Wurlin’s can do attitude shone throughout on this project. The attention to detail and recommendations gave us full confidence - so much so that we are already discussing another client promotional merchandising with them.”
- Adidas“An innovative brand to work with and interesting for us to work on an unusual bespoke product made for promotional purposes. The promotional skipping ropes eventually found their way all over the world! We were delighted to soon be working with the same client on another exciting unique promotional concept.”
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