Benefits Of Branded Merchandise

Some of the benefits of using branded merchandise in experimental campaign ideas

1. Enhanced Brand Recognition

Branded merchandise helps to keep your brand top-of-mind. When customers use items with your logo or slogan, it reinforces brand recognition and recall.

2. Increased Customer Loyalty

Giving away branded merchandise can create a sense of appreciation and loyalty among customers. It shows that you value their support and are willing to give something back.

3. Cost-Effective Marketing

Compared to traditional advertising, branded merchandise can be a cost-effective way to promote your brand. Items like pens, mugs, and t-shirts have a long shelf life and can be used repeatedly, providing ongoing exposure.

4. Enhanced Customer Engagement

Experimental campaigns that involve branded merchandise can engage customers in a fun and interactive way. For example, contests or giveaways can generate excitement and encourage participation.

5. Word-of-Mouth Promotion

When customers receive branded merchandise, they often share their experiences with friends and family, either in person or on social media. This can lead to organic word-of-mouth promotion, expanding your brand’s reach.

6. Positive Brand Association

High-quality branded merchandise can create a positive association with your brand. When customers receive useful and well-made items, they are more likely to view your brand favourably.

7. Targeted Marketing

Branded merchandise can be tailored to specific demographics or customer segments. This allows you to create targeted marketing campaigns that resonate with particular groups.

8. Measurable Impact

The success of campaigns using branded merchandise can be measured through various metrics, such as increased website traffic, social media engagement, and sales. This data can help refine future marketing strategies.

9. Versatility

Branded merchandise can be used in a variety of settings, from trade shows and conferences to online promotions and direct mail campaigns. This versatility makes it a valuable tool in any marketing strategy.

10. Building Community

Using branded merchandise in campaigns can help build a sense of community among your customers. It can foster a feeling of belonging and connection to your brand.

A stand out branded merchandise campaign we worked on was Adidas x Stella McCartney’s Introduction To The Fitness Industry:

Branded skipping rope concept from a collaboration between Adidas and Stella McCartney to promote a new footwear range with the aim to help position Stella McCarney within the fitness industry.

Wurlin received the client’s brief which included bespoke packaging to present the branded, custom-made skipping rope that could be stacked up and presented at retail to display the product and form part of the in-store display.

We supplied made to order skipping ropes with Pantone matched foam handles, rope and packaging, which contributed to bringing this campaign alive.

Customised packaging for branded skipping rope

Custom-made packaging included Pantone matched top and bottom lids that encapsulated a clear printed container to display the product. Printed front and back with the Pantone-matched logo one side and 1 colour print white on the reverse.

The product was a Pantone matched branded skipping rope with brand colour foam handles with hard plastic tops which could be unscrewed to adjust the length of the rope and then returned to close off the handle and keep the rope end inside secure.

Colour-matched rope is a combination of blue and green. Rolled up and secured inside the bespoke presentation packaging with an elastic band to keep shape for presentation.

Branded skipping rope customisation detail

• Pantone matched presentation packaging
• Pantone matched made to order skipping rope
• Bespoke presentation retail display accessories

Some stand out brands who we think have used branded merchandise well:

Coca-Cola’s “Share a Coke” Campaign

Coca-Cola replaced its iconic logo with popular names on its bottles and cans. This personalised approach encouraged customers to find and share bottles with their names or the names of friends and family. The campaign significantly boosted sales and social media engagement¹.

Starbucks’ Holiday Cups

Every holiday season, Starbucks releases limited-edition holiday cups. These cups become collectibles and generate a lot of buzz on social media. Customers often share photos of their festive drinks, creating organic promotion for the brand².

Red Bull’s “Gives You Wings” Campaign

Red Bull is known for its extreme sports sponsorships and events. They often distribute branded merchandise like hats, t-shirts, and energy drinks at these events. This not only promotes the brand but also aligns it with an adventurous and energetic lifestyle³.

Google’s Swag at Conferences

Google is famous for giving away high-quality branded merchandise at tech conferences. Items like t-shirts, water bottles, and tech gadgets are popular among attendees and help keep the brand top-of-mind long after the event⁴.

Nike’s Customisable Products

Nike allows customers to customise their shoes and apparel with their own designs and logos. This personalised approach not only enhances customer engagement but also turns customers into brand ambassadors as they showcase their unique creations.

We can help you with your branded merchandise campaign.